Automated collections for subscription services
Line2Lead, a rapidly expanding martech agency, chose RoxPay to untie revenue growth from time spent on debt recovery, adopting a recurring collection model.
The weight of commercial credit on scalability
The agency sold funnels and advertising campaigns with monthly retainers, but the traditional collection model hindered new client acquisition.
Physiological Delays
Manual bank transfers for online payments regularly delayed the continuity of advertising deliveries.
Campaign suspensions
Having to suspend services for uncovered invoices damaged the vital bond of trust between agency and B2B client.
Team Saturation
Account managers wasted precious hours chasing payments instead of focusing on marketing performance.
Complete transition to the B2B Subscription model
By integrating the RoxPay platform, Line2Lead transformed every new contract into an automatic card debit mandate.
Discover Recurring PaymentsPay-by-Link on Contract
The client receives a secure link to save their corporate card upon accepting the quote.
Billing Cycles
RoxPay automatically withdraws the agreed monthly fee without the client having to remember to execute the payment.
Centralized Dashboard
The administration team has real-time visibility over incoming cash flows from monthly retainers.
Unlocked growth and predictable cash flow
The new approach to online payments made Line2Lead a more solid, liquid, and scalable company.
Infrastructure for digital services
The tools used by the agency to manage B2B subscriptions.
Integration of secure payment links directly into contract PDFs and welcome emails.
PCI-DSS compliant infrastructure to store the customer's card and use it for subsequent invisible debits.
Scheduling engine that automates recurring monthly collections according to preset deadlines.
Automatic intelligent recovery (soft decline handling) if the client's corporate card is temporarily unfunded.
Synchronization of collection results with electronic invoicing software to issue paid notices.
Detailed reporting to monitor checkout conversion performance.
"In our sector, campaign performance is everything. Stopping the chase for payments and automating everything with RoxPay allowed us to focus our energy on our clients' growth strategies. Today, collecting payments is a non-issue."
Deep Dive: Payments for Agencies
Less and less. In fact, the convenience of entering the data only once (via a secure Pay-by-link sent with the contract) and not thinking about it anymore is perceived as an added value. Furthermore, corporate cards offer clients advantageous spending limits and extended payment terms.
RoxPay processes the collection and sends a confirmation webhook to the agency's management software (or via API/Zapier). The ERP automatically issues the electronic invoice only after a successful transaction, eliminating credit notes.
The system supports account updater logic. If the collection permanently fails, a new link is automatically sent to the B2B client with a formal request to update the payment method, blocking service delivery until regularized.
Exactly. By moving from single wire transfers to native recurring debits, the agency virtually transforms its consulting services into a SaaS-style subscription, increasing Customer Lifetime Value and guaranteeing stability.
Do you manage an agency or sell subscription services?
Automate B2B collections, crush unpaid invoices, and focus your team on business growth.